I’ll start off by saying I’m no expert. Expertise implies a certain amount of experience and gravitas, and if you’d met me you know that while there are many words I might be associated with - gravitas would certainly not be one of them.

What I am is curious, a voracious reader, and a complete marketing dork. Which is probably good since that’s my job.

So this is not a ‘listen up and learn you young baby marketers and gain knowledge from my pearls of wisdom’. This is passed along knowledge from those much smarter than me, this is immediate experience of my (hopefully few but probably many) mistakes and most importantly this is my way of sharing and hopefully some of you sharing back, the experiences both good and bad that I have in London’s fantastically varied, fast-paced, and challenging marketing world.

This isn’t just Brand What? This is everything what? Because maybe if I ask enough questions I’ll become the person with the answers.

Regards,

Ali